Unified Brands Aims to Combat Counterfeiters
On March 3, 2021, Unified Patents launched a new subsidiary, Unified Brands, which aims to combat counterfeiters on behalf of SMEs on a ‘no cost’ basis. Unified Brands will work with small businesses to recover proceeds of counterfeiting. “Fundamentally we troll counterfeiters on behalf of companies that have counterfeiting problems,” says Shawn Ambwani, chief operating officer (COO) of Unified Patents.
As a subsidiary of Unified Patents with over 200+ international membership organization, we are very good at deterring others from profiting off IP that isn’t theirs. We scrape online marketplaces, such as Amazon, Wish, Alibaba, AliExpress, and others, to find these counterfeiters. When counterfeit products are found online, Unified Brands will protect a brand from counterfeiting and deter counterfeiters from going after that brand specifically.
Unified Brands makes money when enforcement is successful and action is taken against a range of counterfeiters selling on online marketplaces to US consumers. After paying the lawyers, Unified Brands splits whatever earned from the infringers 50-50 with the client.
Read more about Unified Brands in this great article by Trevor Little at Law Business Research.