On January 30, 2025, Unified Patents filed an ex parte reexamination proceeding against U.S. Patent 8,271,315, owned and asserted by Keysoft, Inc., an NPE. The '315 patent is directed to a targeted advertising platform using information gleaned from consumer purchases. It had been asserted against Amazon and others.

View district court litigations by Keysoft. Unified is represented by Christopher Schultz and Jasjit Vidwan of ArentFox Schiff LLP, and by in-house counsel, David Seastrunk and Roshan Mansinghani, in this proceeding.