On March 19, 2025, two months after Unified filed an ex parte reexamination, the Central Reexamination Unit (CRU) granted Unified’s request, finding substantial new questions of patentability on the challenged claims of U.S. Patent 8,271,315, owned and asserted by Keysoft, Inc., an NPE. The '315 patent is directed to a targeted advertising platform using information gleaned from consumer purchases. It had been asserted against Amazon and others.

View district court litigations by Keysoft. Unified is represented by Christopher Schultz and Jasjit Vidwan of ArentFox Schiff LLP, and by in-house counsel, David Seastrunk and Roshan Mansinghani, in this proceeding.

To view the reexamination request, visit Unified’s Portal: https://portal.unifiedpatents.com/exparte/90019835